Felicia
Felicia

Felicia

Founder & Creative Director

Every ship needs a captain and FULLSTOP has a strong-willed, quick-witted woman as ours. Felicia Arista has not only a deep understanding of branding strategy and marketing but also teamwork and that every ship needs the whole crew to move forward.

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Written By Felicia
How to Raise Your Brand In The Era of Pandemic & Treat It Like Your Own Child

18 July 2020

How to Raise Your Brand...

Membesarkan dan mempertahankan nama brand di masa pandemic COVID-19 ini butuh parenting skills yang jitu? Maksudnya gimana? Memulai perjalanan sebagai...

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Striving during Pandemic

11 May 2020

Striving during Pandemic

I think we all agree that the pandemic affects everyone. Although not equally, every single person on the planet is...

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COVID-19 | #TogetherWeCan

27 March 2020

COVID-19 | #TogetherWeCan

This is Felicia speaking on behalf of FULLSTOP & FULLSIGHT, We are totally aware that the world has become pretty...

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FULLSTOP Frequently Asked Questions

07 May 2019

FULLSTOP Frequently Asked Questions

I've always considered myself lucky. Karena selama menjalankan FULLSTOP, saya selalu bertemu dengan klien yang kritis. Bahkan sebelum mereka sign...

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Apa Gender dari Brand Anda?

16 April 2019

Apa Gender dari Brand Anda?

Di dunia branding kita tentu mengenal yang namanya brand personality. Nah, brand personality ini terbentuk...

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Kolaborasi Branding Agency dengan Developer Ternama Memajukan Perekonomian Sidoarjo Kota

11 March 2019

Kolaborasi Branding Agency dengan Developer...

Penjualan rumah dengan skema “Nomor Urut Pemesanan” atau sering disingkat NUP di Jawa Timur mulai menjadi tren di...

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Central Park Juanda - a Real Estate Project

22 February 2019

Central Park Juanda - a...

Sebuah kehormatan bagi FULLSTOP Indonesia (branding agency Indonesia yang beroperasi di kota Surabaya) boleh bekerjasama dengan developer kenamaan PT. Griyo...

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Six and Could Not Have Been Better

04 December 2018

Six and Could Not Have...

What’s the biggest challenge and why? Building a team with a clear vision and one goal. Learning to...

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A Message to Young Designers

17 August 2018

A Message to Young Designers

Stepping into my 7th year as Creative Director of FULLSTOP Indonesia, many often ask me the most difficult part in...

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Tonjolkan Brand dengan Brand Personality

08 May 2018

Tonjolkan Brand dengan Brand Personality

Semakin lama persaingan antar brand semakin ketat. Semenjak dunia beralih ke era digital, banyak brand baru yang bermunculan, sementara brand...

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Why We Need to 'Divorce' Some Clients or Projects

27 March 2018

Why We Need to 'Divorce'...

Beberapa waktu yang lalu saya menulis sebuah blog dengan judul 'Why We Quit Clients' (Anda dapat membacanya di sini). Kali...

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Memahami Sisi Psikologi pada Desain sebuah Logo

17 January 2018

Memahami Sisi Psikologi pada Desain...

Menarik tidaknya logo ditentukan oleh beragam faktor. Bisa jadi warna, bentuk, hingga pemilihan karakter. Namun lebih dari itu, ada hal...

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